“The Lion King” Slow Ticket Sales and Local Broadway Show Runs
Theater Opinion – July 17, 2022
SLOW TICKET SALES FOR “THE LION KING” SHOULDN’T BE AN EXCUSE NOT TO EXTEND LOCAL BROADWAY SHOW RUNS
By Chris Curcio
Theater Critic
Local ducats to “The Lion King” touring show are selling slowly based on dramatically increased paid television and newspaper advertising. “The Lion King” was booked for four weeks during its fourth ASU Gammage visit beginning July 5 but ticket sales are sputtering.
Watching a recent “Saturday Night Live” television show saw four lengthy and expensive advertisements for the show. The next day’s Sunday Arizona Republic Arts and Entertainment section had a front-page color ad after many … Continue Reading